Caffé Firme is a brand identity rooted in the vibrant energy of Southern California's lowrider culture. We infused the brand with purple and gold hues, creating a visually striking aesthetic. The project encompassed brand identity development, social media strategy, and website design.
Logo Design
The Caffé Firme logo is a fusion of coffee and automotive worlds. By merging a portafilter with a classic Dayton wheel, we created a distinctive symbol that captures the brand's essence.
Logo Ideas
Color Tests
Primary Logomark
Primary Lockup
Social Media Strategy
We crafted a distinctive social media strategy for Caffé Firme, prioritizing engagement over direct product promotion. A grid mosaic template unified our content, creating a visually striking and cohesive online presence. This approach elevated our brand's aesthetic and helped us stand out in a crowded digital landscape.
Web Design
The Caffé Firme website is a narrative-driven digital experience. Using Webflow, we created a visually immersive world that reflects the brand's unique identity. By blending design and storytelling, we aimed to deeply engage users and connect them with the Caffé Firme experience.
Trade Show Design
I created an immersive trade show experience rooted in lowrider culture. The booth design incorporated vibrant colors, reflective surfaces, and luxurious materials to capture the essence of the brand. A focal point was a photo-worthy "hopping" lowrider, showcasing the brand's commitment to innovation and attention to detail.
